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Reasons to choose Drupal in the media industry

17.01.2018
Drupal for media and publishing websites
Author:

Drupal is a great content management framework that has helped, and keeps on helping, many businesses in many spheres succeed. Drupal is the best solution for electronic commerce. It also satisfies the needs of educational, health care, and travel sites. Even many government sites are built with Drupal.

But what about the media industry? Printed newspapers and magazines are now being displaced with Internet publications. How can Drupal help media and publishing organizations reach their readership among Internet users? Find out by reading this article.

Drupal benefits for media websites

Easy content editing and publishing

The main mission of mass media is to communicate information to the public. So online mass media has to generate much of its content in the form of text, photo, video and audio materials and publish it on its website. Drupal fits well for content-heavy sites like news portals. Drupal 8 offers great opportunities to content editors and publishers: mobile-friendly admin panel interface, many moderation states, easy scheduling of both content publishing and removal, multilingual capacities and more, so you can work on your content with ease.

Personalized user experience

Give your readers what they want and gain their loyalty in return. Drupal allows you to show content that matches the personal preferences of each your site visitor. There are many built-in features and Drupal modules for content personalization that track browsing patterns and identify reading habits of users to show them more content of interest.

Responsiveness as a step towards mobile users

As the world becomes more and more mobile, people usually search news on the go using mobile devices. That’s why in Drupal 8 all the built-in themes are already adaptive. Free responsive Drupal themes will make your media site display beautifully on any screen size, and be convenient to navigate without zooming for the mobile users who make up a huge percentage of your readership. So they will be encouraged to stay longer on your site and you’ll get lower bounce rates and increased audience engagement.

Easy integration with social networks

Social networks are too effective of a tool for advertising and spreading information to be ignored nowadays. Putting social like and share buttons on your media website encourage your visitors to post references to your articles on their Facebook, LinkedIn or Google+ profiles, or to quote you on Twitter. Icons leading to your own social business pages help get more followers, who will soon come from social networks to your website to read the articles appearing in their newsfeeds. Drupal modules for social networks integration help you increase site traffic and broaden the audience.

Options for monetization and sales analysing

A website is often used as a means of receiving revenue. This is an important aspect since creating and running a site requires expenses. Drupal easily integrates with third-party services, including mobile payment systems to let site visitors buy a subscription or make a one-time purchase. Large amounts of online traffic can be monetized by placing advertisement on a website.

Drupal makes it possible for media organizations not only to make money through media website, but also keep statistics on this processes. Marketing & analytic Drupal modules can be used to track sales and get reports in a convenient form. This data allows online mass media to monitor existing marketing campaigns and plan effective future ones.

High level of security

As a media owner you should care about preventing cybersecurity threats to avoid your data being compromised. Hacker attacks can result in blocking your access to your data, stopping your company activities, asking for ransom, intercepting unpublished articles, changing facts in your texts that can lead to authorship issues, and so on. Security is one of the benefits and priorities of Drupal. Its modules are continually updated and new security releases are continually prepared. It provides limits on login attempts, flexible options for managing access rights through roles and permissions, and much more.

So, as you see, Drupal satisfies the needs of media organisations very well. If you want to develop or improve your Drupal media website, feel free to contact our Drupal experts.

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