Finding out the reasons why your competitors seem to be miles ahead of you and are outranking you is critical. It helps you to effectively adjust and tweak your own stratagem and gives you your best shot in fighting back. In the content marketing landscape, identifying the keywords that help you get money is the key to ultimate success.
As per Forbes, spying on your competitors may not be as despicable as it generally sounds — it is just an effective way of keeping an eye and meticulously monitoring their digital marketing stratagems, their keywords, and their content, etc. Keeping constant track of your competitors will help you understand precisely why they are succeeding in overtaking you in certain areas, and it is also an effective way of discovering the areas where you are beating your competitors. All this information could help you in gaining a competitive edge and improve consistently.
How to Use Competitor Keywords to Boost Traffic
Keyword research seems to be tedious and incredibly tough. Identifying the best-performing keywords is crucial. Keywords that are known for generating steady income are referred to as the golden keywords. Once you can come across them, nobody can come between you and success. It is almost like discovering an oil well. There are numerous ways of doing keyword research, right from accumulating semantics manually to utilizing effective tools like Keyword Suggestion Tool or Keyword Planner. Let us explore a few effective steps to take maximum advantage of using competitor keywords.
Step 1: Appraise Paid Semantics
Use an effective tool to identify the top ten competitors who are outmatching you in your niche. Examine the precise keywords your competitors seem to be using in all their Google Ads promotional campaigns. You may consider examining their ad history and choose the keywords that have been used by your competitors for running long-term campaigns successfully. This shows the keywords seem to be performing effectively. Examine missing and common keywords for enriching your semantics with a host of keywords that are high-performers. Get in touch with SEO experts for perfect SEO solutions.
Step 2: Assess Organic Semantics
Appraise competitor keywords that seem to be at the very top of the search engine ranking page. We understand that the dynamics involved in organic search seems to be much slower and not representative, but they can be useful.
- Create a list of all your major competitors.
- Choose the top-performing keywords.
- Create your primary semantics that derives data from practically all your major competitors.
Step 3: Integrate Keyword Data Collected from Organic & Paid Semantics
This step involves integrating all the valuable information accumulated from the two earlier steps. Take your keywords list from the paid semantic data and integrate it with the KW list you got from your accumulated paid semantics. You may consider incorporating the list gained by organic data research and identify the keywords that comprised the paid semantics list. The keywords that seem to be present in both organic and paid lists are regarded as the best-performing KWs being used by your principal competitors for acquiring highly-convertible traffic.
How to Generate Top-Performing Content Utilizing Competitor Intelligence
Competitor intelligence is a vast sea of information that can be utilized to enhance and optimize your existing landing pages. You can also use this valuable information to create new landings for certain important lead-generating campaigns.
Use Competitor ‘Keywords that Have Potential’
These are the competitor keywords that are being under-utilized, but they have immense potential and may yield amazing outcomes for you. Review these resources or pages and generate or improve similar content that is optimized for those specific keywords on your website.
Utilize Keywords Having Low Search Volume
These keywords are targeted and equally relevant for you; however, they are having a medium to low search volume level. These keywords could prove to be the foundation for your growth spurt.
How to Leverage Competitor Intelligence to Reach SEO Perfection
SEO is a tricky process — there are no absolutes, and mistakes can be very costly. In this tumultuous industry, the value of organically collected and paid research data cannot be understated.
Skipping Keywords that Didn’t Work Out for Your Competition
Google Ads is one of the foremost channels of revenue on the internet. That said, it is an inexact science, and it can be quite hard to know beforehand which of your advertising campaigns will earn rich dividends. It is definitely advisable to scour the history of ads put out by competing companies and check what keywords they used and then dropped as time went on. This should tell you that these didn’t return adequate results, and you can steer clear of them for your own campaigns. It is worth remembering that this data will only give you the trends followed by your competitors, and your competitors are not always spot-on with their decisions. That said, it is a significantly good indicator, especially if you can gather enough data to establish strong trends.
Avoid Missed Intent Keywords
When you’re looking at keywords that seem valuable to you, you might find pages from your competitors that were well-optimized for the particular keyword but did not rank well on SERPs. This typically means that Google’s ranking algorithm interpreted the user intent differently from the marketing team, and didn’t rank it as expected. Figure out the keywords that were used for this and don’t make the same mistakes.
Group Keywords Effectively
Through insights gathered from competitor intelligence, you will be able to identify some golden keywords for your campaign and derive new ideas to boost your bottom line and fine-tune your campaigns to perfection. While exercising this strategy, however, always remember to not take the inferences to be gospel truth. Your competitor’s sites could easily be suffering from a poor structure, keyword cannibalization and several other issues that could hurt your strategy. Keyword grouping could do wonders in creating a robust strategy that is more fault-tolerant and best optimized for great results.
Ways to optimize competitor keywords to boost traffic:
- Take all the competitor semantics you seemed to have accumulated so far while doing competitor research.
- Consider copy-pasting the entire list of keywords into an effective grouping tool and then run the grouping.
- Start analyzing the clusters for exploring search queries matching the top 10 URLs of the same website. You could consider using this information for developing an improved content stratagem.
- SE Ranking’s Keyword Grouper helps in checking the exact keyword search volume that would assist you in deciding the most effective way of distributing them throughout the website pages.
The techniques and tips discussed above have been provided by experts in the industry and they would act as valuable information for you. Note that you can always contact our Drupal development company if you need any help regarding your SEO strategy or if you need assistance in competitor keywords research.