Several months ago the head of Web Search at Yandex announced the changes in ranking algorithm. Namely - links will no longer be counted as ranking factor. This has provoked a lot of discussions among the Internet users. Some SEO specialists started to panic, others took this quietly or even were pleased with this change. But at the conference of Yandex.Direct there appeared a new announcement in which it was noted that the link ranking will still be cancelled soon, but these changes will concern only the half of the commercial queries. And judging by this statement, the SEO professionals who did not react to this news at all, were right. Many do not believe in such statements but it is better to be prepared for possible innovations. In this blog we’ll consider the main consequences of this Yandex decision and what can be done about it so that your site does not fall out of the rank.