Some web designers think that numerous call-to-actions (CTAs) offer website visitors more options on how they can convert to loyal customers, while others think that visitors can only manage one CTA at a time without being beleaguered.
What is the real answer?
It depends — each buyer has different purchasing habits and different individuals react in a different way based on the situation. This implies that your selection of CTAs will depend on numerous things, including the clients you work with while doing business.
Here, the web development team at InternetDevels shares all their knowledge about CTA buttons and their importance in 2020.
The most important things about CTA
According to Entrepreneur, there are three essential principles of effectual CTAs. Powerful CTAs are one of the most significant elements on your landing page, but not all businesses use them efficiently.
CTAs are meant to:
- be visible
- have a direct and persuasive message
- and help in selecting supporting components circumspectly
It is true that many CTA buttons may cause prospective customers to hesitate. But there is a possibility that an additional CTA might keep prospective customers scrolling further down the purchase funnel. This can happen if they are still unprepared to buy your products.
Therefore, read on to learn why CTAs matter for numerous pages on your website.
CTAs for your product pages
The majority of the product pages will need to have, as a minimum, a few CTAs accessible, as there is a possibility that your website would have different types of visitors. By the way, we have already shared key SEO tips for e-commerce websites.
Typical situations when you really need CTA
- You may have a customer who would like to add your merchandise to their cart and keep on browsing
- You may have a lead that simply wants to click the check-out button directly
- Based on the type of product that you are trying to sell, you may even have buyers visiting your website’s product pages, provided you have effective CTAs on these pages
You will find numerous product pages that add a URL to the website’s contact page.
You can design a product page with a link that connects to your product page, as well as an Amazon page so that buyers can choose the way they can buy your product.
CTAs for your homepage
The homepage usually has several CTAs, as it is the first web page to introduce buyers to your business, and what products or services are on offer. The users who land on your company or business homepage will not necessarily have a sole objective in mind.
Some of these visitors would want to learn more about your:
- business
- brand
- products
While others would like to check out your products.
If you look at some of the popular business homepages, you will find many alternatives for CTA buttons. When it comes to your home page design, you should give your buyers as much liberty as possible.
Your customers are at a stage in their journey where they will not like to be forced to make a sole decision. If you want to design a stellar website with effective CTAs, you may consult with marketing companies.
It is true that a few customers may arrive at your site and make a decision to purchase a product right away, but this is unlikely. Let your leads get an opportunity to enter the journey of building a relationship with your business, instead of forcing them to do too many things too quickly.
CTAs for your landing page
When you have a landing page with CTAs, things start changing. When many of your web pages can have multiple CTAs, your landing page cannot. You might be wondering why.
Your landing page isn’t simply another element of your website. It is a page focused to drive precise action from prospective buyers.
That is the reason why your landing pages must integrate one CTA that informs your buyers precisely what they would like to do next. That is the principle most landing pages use to drive sales.
When you spend much of your time, hard work and focus to direct your visitors to land on a specific page, the web page design elements should be compelling enough to make your visitors stay on the page for some time instead of bouncing.
Make sure you let your visitors pay attention to a definite conversion request that keeps them focused. That is what an effective CTA does.
Even if you plan to integrate an additional CTA button on your landing page, make certain that it brings the same outcome as the primary CTA button.
For example, ‘Buy now’ could go together with ‘Shop now’ or something similar. Try these tactics and your business will benefit
CTAs for your support page
Even your support or contact page will have more than one CTA. Most businesses usually do not offer customers the choice to call a customer service agent when there is a problem or concern. Instead, businesses have a website designed with:
- an FAQ section
- chatbots
- an option to connect with others in a forum to resolve problems
Some websites have support pages with email addresses, social media links, and a phone number for customers.
When you design your website, you have the freedom to include these options as a button or simply hyperlinks for buyers to click on it.
CTAs for your blog
As far as blogs are concerned, they are a little different, as they stand for a great opportunity to instruct your prospective buyers and make an additional effort to drive sales. In effect, you can update your website blog with blog themes to build increased opportunities for more useful and informative content.
In an updated version, you may have 5-7 CTAs, though the majority of them may be unclear so that customers are not easily distracted.
Advice for using CTA in your blog:
- You can include a section for newsletter subscription, four types of content recommendations in the sidebar, and a single sticky content in the sidebar.
- Again, similar content could be placed as the fundamental CTA towards the end of your blog.
- It may be a new approach for you if you do not have loads of data yet, but including relevant and useful content to your blog pages is never a bad idea. You can try this tactic if you already have an audience showing interest in your products.
- Then, why not inspire them to learn more about relevant content, which is enlightening and represents your business as a genuine thought leader in your niche industry?
- In addition, when you develop remarkable industry reports or your business is featured in any analyst report, it is essential to present that information to potential customers.
You know that blogs are frequently one of the major sources of traffic for businesses of different sizes. Therefore, your blog with some effective CTAs could become an ideal place for self-marketing.
This is because customers shift from the peak of the funnel to the center. Blogs are educational and meant for increasing brand awareness. So keep churning out some unique, informative blog content with CTAs so that your prospects can keep moving, and you will keep moving them via the sales funnel.
Selecting an exact number of CTAs for a web page
There is a widespread perception in the digital marketing landscape that you must only design a website around a sole CTA. This is not always true — some web pages should have one focus, but not all.
1. A single CTA is the best option for out-and-out pages where you like your buyers to do a single thing and not anything else. When it comes to landing pages, squeeze pages, or for that matter lead capture pages, these frequently perform in a better way when more focused.
For instance, when a buyer has clicked on an add button or email URL to visit your dedicated landing page, there is a great possibility that the customer is willing to convert. You will find other web pages on your website that may need a single CTA as well.
For example, a specific service page may provide an option to shoot an inquiry to a team. This shows the scope for numerous CTAs in website designing.
2. Whether it is a home page, product pages, and for that matter, contact pages, these should integrate more CTA buttons. All that matters is the experience your buyers require at numerous stages in the purchase cycle when they are trying to buy your products.
Final thoughts
Now that you have a clear idea of CTAs, you must use these in different pages to drive traffic, generate leads, and convert visitors to loyal, paying customers.
You must design the CTA buttons so that they become visible to your targeted audience at an appropriate time for maximum conversions as well as qualified leads. Focus on your dedicated landing pages and their CTA to reap the maximum benefits out of your digital campaigns.
If you don’t know where to start, you can always contact web designers at InternetDevels. We’ll check your site for design or CTAs mistakes and help to optimize your website to meet the consumers.