How to use Google Analytics in content marketing strategy

How to use Google Analytics in content marketing strategy

How can you know what type of data is the most important to your content marketing strategy? How can you boost your business and get it to make headway? This is when Google Analytics saves the day! What’s more is that not only does it let you solve these issues, but it also provides you with some great possibilities. Content management, custom reports, content insights, A/B testing and other powerful Google Analytics’ tools are there for you to help you manage your website. In this blog post, our website development company’ve put out some killer ways how content marketers use Google Analytics to generate targeted content.

Draw it up

Before you start to use Google Analytics for improving library website content, you should think through the steps you’re going to take. First and foremost, create a marketing plan including key performance indicators, client goals, metrics, identification of your target audience, determination of channels used by the target audience, content publishing and sharing schedule (sharing information in social media), measurement of success and adjustment of the strategy. After establishing your key performance indicators (KPIs), you’ll know which Google Analytics features should be configured.

Which content on your website is the most popular?

It is vital to make research in order to know your audience better. If you commit to spend some time getting some key data, it will eventually pay off! Content marketers are able to get valuable information about their target audience actions within a few steps.

Use Google Analytics to identify which content is the most popular in the page views reports (Behavior -> Site Content -> Page Views). You can also see tables that show which pages are getting the most views and when visitors exit the site. Did users read information on your webpage? You can simply figure it out, keeping an eye on the time users spent on the page.

With such a sufficient tool as Google Analytics, you can identify which websites and pages are driving the most traffic to your content by looking at referral URLs. And it’s not only about the traffic, it’s also an opportunity to learn more about your audience. What website have you received traffic from? Find out who shares your content and why.

What kind of information are your website visitors searching for? You can obtain this data using Google Analytics and a search feature on your site. Visitors may be looking for the content that is often hard to get or that doesn’t exist on the site. After analyzing all of these factors, you will know exactly what information users want to find within your webpage and what things should be added.

So, all that you need is a few steps with Google Analytics and you will know the answers to such questions as “What kind of information are your website visitors looking for?”, “What website have you received traffic from?” and “How did they interact with your content?”. Have all information at your fingertips!

Custom reports

Use custom reports for better data structuring, easier access and better viewing. When your website is overwhelmed with various types of content, it might be quite complicated to track it with standard Google Analytics reports. It this case, using custom reports is crucial. You can find out what is it that drives more traffic, be it posts, infographics or presentations. Consequently, you will know what things can potentially increase your website traffic.

Search optimization

Optimizing keywords is one of the most important aspects of SEO. It encompasses researching, analyzing and selecting the best keywords to drive traffic from search engines to your website. If you try to make keyword analysis and expand your database with keywords, your site traffic and a number of visitors will continue to grow. To drive searchers to your site, you must optimize the keywords they're searching for. Then, incorporate optimized keywords into website content. Finally, by analyzing the words that your customers use, you will get an idea of their needs and how to serve them.

A/B testing

Let’s get into A/B testing. If you want to be a savvy expert in Google Analytics, you will need to set up A/B testing. A/B testing is a method of comparing two versions of a webpage or an application against each other to determine which one performs better. How does it work? Take a webpage and modify it to create a second version of the same page. Changes you have made can be very simple (modifications in headlines, buttons), or it could be even the whole webpage redesign or overhaul. A/B testing allows you to improve conversion rates, which means you’ll get more value from your users. Visitors’ engagement is measured, collected and analyzed through a statistical engine. Use Google Analytics in Content Marketing, and you will reach the desired effect!

Closing thoughts

To sum up, during such analysis you will discover which pages are the most popular with users, which pages are landed the most and what things should be improved. We have provided you with the easiest but most efficient ways to use Google Analytics for better content marketing. There are lots of other Google Analytics’ maneuvers and devices that can guide you further. So, don’t stop, and keep learning more about Google Analytics to broaden your horizons!

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