Even when salt, shells or stones were used instead of money, the most successful sellers were those relying on marketing and analytics! After, it was always important to find ways to persuade people to buy goods, as well as to figure out which goods were most in demand. Today, with modern online stores and platforms such as Drupal that are great for e-commerce, the importance of marketing and analytics remains the same. But the tools for them have become far more advanced! In today’s article, we’ll cover some special Drupal modules of this kind.
Nice marketing & analytics Drupal modules for e-commerce sites
You could bring your online store’s usability sky-high, provide perfect display on mobile phones, and make it impeccable from shopping cart to checkout (as shown by the examples of famous e-commerce websites). But even this is not enough.
It’s the marketing and analytics tools that will be the missing piece in the puzzle of your e-commerce website’s success!
Let’s see at least some of them right now. You will find modules both for online stores built on Ubercart and on Drupal Commerce.
Encourage your customers to be early birds that catch good discounts! Here is a module for the Drupal store on Ubercart that lets you easily create discounts with a particular end date, as well as set discount amounts in currency or by percent.
With the help of this handy tool, you can get a Wishlist on your Drupal Commerce store. It provides an “Add to Wishlist” button for products, builds a customizable list of “wishes,” lets users quickly move products from their Wishlist to their cart, etc.
We recommend you consider this module for Ubercart that allows you to give purchase recommendations to your customers. There are two types of recommendations: those based on the user’s purchasing history and on what other shoppers “also chose.” It works with the Views and is highly customizable.
Here is a similar module for Drupal Commerce. It also gives recommendations on the basis of purchases. If a user has no purchases, nothing will be displayed in the first type of recommendations. To fix this, you could also consider using the Browsing History Recommender module, which uses viewing history instead of the purchasing history.
The Commerce Google Analytics module lets you send your order data to Google Analytics. Using Rules, you can determine when to send this data. GA Push integration is one of its additional useful features.
Get some priceless information to use in your marketing campaigns by discovering “Who bought what.” This special tool will give it to you as a handy list containing all the shoppers’ name, purchase amount, and all other attributes.
Here is a handy way to track the statistics on your MailChimp e-mail marketing campaigns. The Commerce MailChimp module that offers integration with the popular MailChimp’s eCommerce360 tool.
Here is a module that smoothly connects your Drupal Commerce website to Campaign Monitor and lets your customers subscribe to your mailing list after the checkout.
You can effortlessly send triggered marketing emails to your customers about abandoned cart and more via the Mailjet. In addition, it lets you track the sales generated by each of your newsletters.
This is a tool that provides the integration between your Drupal online store and the MailUp email marketing platform. Its great features include multiple newsletter subscriptions, extra subscriptions options, automatic data transfer and synchronization between Drupal and MailUp, and much more.
An advanced reporting system included in one module is at your disposal. It gives you table-based and filterable reports about sales, customers, products, payment methods, and more. You can manage all reports in the same handy dashboard, export them as CSV files, etc.
You can easily track conversions in your online store with Google Analytics, Clicky, or other system of your choice, if you use the Commerce Conversion Tracking module.
Wrap-up
These are just a couple of cool marketing and analytics Drupal modules for e-commerce. In addition, custom ones can also be created, which will work exactly how you wish. For creating custom modules or building a Drupal online store from scratch, you are welcome to contact our Drupal developers. Enjoy the age of e-commerce with its modern tools!